Honour where honour is due. Prestigious names that the whole world dreams of. Whether it be for a monogram or simply for a spot of window shopping, usually Avenue Montaigne is bustling with tourists and locals enjoying an extraordinary day among the grand hotels and luxury brands.
Last week, I was pretty much on my own strolling down the most sophisticated avenue of Haute Couture savouring the fashion paradise offering window after window of high-class prêt-à-porter and luxury labels. Obviously, luxury does not rank high on priorities these days albeit the holiday season, nevertheless is was a sad sight peeping through the windows and seeing empty shops with bored staff waiting in vain for clients.
The Avenue Montaigne, at the very heart of the Golden Triangle, is punctuated with world-class boutiques, from French brands to Italian designers.
The iconic Chanel store encompasses 400 square meters of sleek interior mirroring the brand’s signature aesthetics with tweed sofas and an elegant palette of beige, white and gold.
The Dior boutique is known for its eclectic changing façades. It was built in 1865 by the illegitimate son of Napoleon. In 1947, Christian Dior, presented an impressive 90-piece collection to magazine editors at his recently acquired Parisian townhouse on Avenue Montaigne.
The Christian Dior shop at 30 Avenue Montaigne is currently closed for large works. The reopening is planned in 2021 with 3,000 m² of sales space, a "Galerie Dior" and a garden restaurant.
The Théâtre des Champs-Elysées was made famous by the creation of Stravinsky’s “Rite of Spring” in 1913. Today's Parisian reality looks quite different!
A dreamy festive window by Repetto.
Fendi’s Paris flagship is known for its Baguette Wall, dedicated to the house’s cult handbag style – perfect for those who are looking for a one-of-a-kind item.
This is Paris. This is the avenue. This is Dior, Dietrich and diamonds. This is where icons and trends are born and love stories have played out since 1913: the Hotel Plaza Athéenée!
