How far can you push a brand?

Over the past six years I have been shopping for many Parisian souvenirs; as farewell gifts, as personal souvenirs, as a little attention for dinner parties or luncheon gifts but this has topped it all... a cereal brand called Puffed Heart, really?

What is a puffed heart anyways and what is its connection to Paris? The French would say "C'est n'importe quoi!" but some Spanish supermarket brand manager clearly thinks the Eiffel Tower image will sell in Madrid... even on a box of cereals! I might add at 85 cents it is the cheapest box of cereals I have ever come across. Vive la France!