March 27, 2012

Louis Vuitton heritage mixes with Marc Jacob's world

At first glance they are no fit. How Bernard Arnault ever managed to put the two together is a mystery to me. However, the man has vision and it turned out to be a touch of brilliance.

Conceived as a tale of two men, the multimedia exhibition examines fascinating, vastly different periods in the fashion industry: the 19th-century world of steamer trunks inhabited by founder Louis Vuitton, and the razzle-dazzle global business energized with potent seasonal fashion shows by Marc Jacobs, Louis Vuitton’s artistic director since 1997.

The two men possess a vision about the world transforming itself: advancements in travel and industrialization for the founder; and the communications explosion and globalization for Jacobs.

An astute marketer, Louis Vuitton used the platform of universal exhibitions to launch a variety of innovations he copyrighted like a lightweight, waterproof trunk in 1867 or a trunk containing a foldout cot in 1891.

Fancy naming yourself "emballeur" (packager), little did he know what an icon his brand would become in the twentieth century.

Fifteen years of Louis Vuitton handbags displayed in a chocolate-box.
(Now that just gives me an idea!!!)

A wall of backlit images and videos announce the fast-moving, cacophonous world of Marc Jacobs, a street-smart New Yorker enlisted to launch Louis Vuitton into the world of ready-to-wear and fashion accessories.

A video tour of the exhibition and a behind-the-scenes look at the exhibition can be viewed on the Musée des Arts décoratifs website:

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