The remarkable wardrobe was that of Alice Alleaume, the chief saleswoman at Chéruit on chic Place Vendôme from 1912 to 1923. Dresses by Chéruit, Worth and Lanvin, evening shoes by Hellstern, hats by Alphonsine, Marcelle Demay, Madeleine Panizon and Le Monnier, evening headbands by Rose Descat, jewellery and much more were on display.
Manuscripts and documents, book logs and client lists revived Alice, Adele, her mother (a seamstress) and Hortense, her older sister, herself first salesperson at Worth's in rue de la Paix. Thanks to the models and samples of the Archives of Paris we could relive the Chéruit summer and winter collections, while the museums' paintings and prints evoked the atmosphere of Rue de la Paix and Place Vendôme - both temples of luxury - before the war of 1914 - 1918.
A little reverie never hurt anybody...
Portrait of Mme Alice Alleaume
Mme Alice Alleaume with friends in front of a beachhut, 1925
Worth's salesforce around 1900
Livret d'ouvière (Registration book of employées)
Profession: Couturière en robes
Salesforce of Maison Favre around 1910
Salon de Mme C. around 1910
Hats recovered from Mme C salon at the Musée Carnevalet in 2014
A model from Chéruit's summer collection 1920
A piece of bijouterie that made me smile...